Pardot Marketing Automation

Studies have shown that 80% of inbound leads are not ready for a conversation with a salesperson. The vast majority of inbound website leads require more nurturing during their research cycle before they move into buying mode. With Pardot Marketing Integration, leads are scored, evaluated and nurtured to prepare them for contact with your sales department.

Add-On Benefits

• Higher lead conversion
• Track Opportunity statuses and values for closed loop ROI reporting
• View all prospect activity from within NetSuite

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